Posted in Colins Blog on November 03, 2008 by Jo Hoad
Client: Business MK
I would have to go back to the 80’s for my last performance Saab experience: the 900 Turbo. Super charging and turbo charging have been with us for decades - we were forcing air and fuel by these mediums into cars and planes all the way back in the 1930’s. By introducing the turbo to their engine line up, Saab changed the motoring public perception of them overnight. 30 years on the turbo is now synonymous with the brand. If I think of a Saab turbo it is always a black 900: the rocket ship of the era. Who needed a sports car? The turbo had arrived!
Posted in Colins Blog on August 20, 2008 by Jo Hoad
Client: Business to Business
By coincidence I had recently been musing on the Land Rover Brand prior to collecting the Freelander 2 TD4 from Marshalls in Bedford. Armed with a selection of car magazines to keep me amused on a recent holiday flight, I found an article complete with a double page spread picture of Sir Winston Churchill receiving his 80th birthday present in 1954 from Land Rover. A Series1 Landie as they are affectionately known.
Posted in Colins Blog on April 21, 2008 by Jo Hoad
Client: Business to Business
There is an air of excitement in the writing of an article, an opportunity to experience a new model, the anticipation of a new motoring experience, and of course the swapping of pleasantries at the dealership. The walk to the car builds the tension further, you’re eager to jump in and drive away. Hold on! You need the guided tour of the controls before that keenly awaited test drive. I am at Bells Motor group in Bedford and about to leave the kerb in a 2 litre Diesel V70 Volvo estate. There is realism in the process of climbing in and driving away. How would I be feeling if this were my latest purchase - the collection of my new company car perhaps?
Posted in Colins Blog on April 04, 2008 by Jo Hoad
Client: Business to Business
I’m day dreaming which is not good, as I am about to climb into a BMW 320D M Sport! The keys have been presented to me by Jill Martin, the Corporate Sales Manager at Wayside BMW Milton Keynes. Where have my thoughts wandered off to? The Nurburgring Racing circuit in Germany. Why? I have just returned from my annual “bus mans” holiday there. Not the modern Formula 1 circuit, but the twisty and tortuous Nordschleife. Built in 1926 it wends its way up and down through the Eiffel Mountains wrapping itself around its modern counterpart like a coiled snake.
Posted in Press & Media on March 01, 2008 by Jo Hoad
The Editors from both
and
shared the Performance Driver Course. The following glowing feature was the result. Download the article as a PDF version